Would you say that being asked to answer survey questions while standing in line at your friendly, local mega-store is:
A) Acceptable except that I was in here yesterday and answered the same questions - as I have done at every other retailer I shopped this holiday season.
B) No big deal. Do I get free stuff or something?
C) An efficient way to empower me, the customer, to share valuable feedback about the delightful service I have received thus far at this fine establishment. I actually enjoy providing data the store manager can use in her quarterly performance measures report to corporate to help further a company-wide commitment to continuous improvement.
D) The last thing I want to hear when the line is 14 people deep and I'm just trying to get home with my kaopectate and Marlboro Light 100s.
E) Annoying to the point that you don't want me to take your survey (trust me!).
F) Absofreakinlutely swell! I just have a few questions I'd like to ask you first. It will only take a few minutes.